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Fashion Marketing

Fashion and Marketing...the idea is to produce what they want and satisfy the customer.

     Fashion marketing is the business side of fashion. Fashion marketers help designs reach the public, they are the intermediaries between fashion houses, designers, and retail outlets and the public, or customers. 


     To market is to sell certain products in a way that targets specific groups of people. For example, a prom dress would be marketed at teenage girls and a business suit would be marketed at professional women. Since not all clothing products are so distinct as to who would be interested in buying them, fashion marketers are hired to make informed decisions as to which products should be marketed to which people. Fashion marketers take into consideration the age, gender, socio-economic background, subculture, location, and body-type of the consumer, as well as silhouette, texture, style, and color of the garment as well as many more traits before deciding how to market a product. 


     Fashion marketers use a variety of disciplines (like advertising and business administration) and combine this knowledge with an understanding of the fashion world. In order to understand the best way to sell the most amount of products, fashion marketers must be knowledgeable about : who’s who among designers, the different types of textiles, fashion history and culture, as well as some elements of design and construction. They should be  aware of both current trends and classic style.


     Most fashion marketers earn a bachelor’s degree before embarking on a career within the field. Many schools that offer Fashion Design also offer programs in Fashion Marketing. See our page for schools on Fashion Design.


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