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Stages of the Fashion Cycle

Items are usually priced on sale during a decline in Fashion to make room for new items.

Fashion can go through a couple of stages.  The first stage would be the introduction stage.  This is when designers show their designs for the first preview during fashion week at the major design centers or at local fashion shows. Fashion leaders may where them and a limited number of people may accept them. These items are offered at high prices and in low quantity.

Another stage of Fashion is when manufacturers copy new designers clothes with apparel that costs less.  These items are accepted by more people because they are affordable. When things are mass produced the cost is lower and that results in more sales.

When Fashion is at its peak stage, is when items are most popular and accepted. There may be different versions and prices may vary on the items. If an item survives a long time it becomes a classic, for example, the mini skirt. A prolong life of an item would be once again, the mini skirt. It is prolonged because only a simple change was made to it, for example, a new detail to it, or embellishment to it, or color, or texture was different.

A decline stage in Fashion would be when consumers want something new, and the demand for the item is decreasing.  The market may be flooded with new items that buyers are interested in. Retailers mark down prices to make room for more and newer designs.

When people are no longer interested and want a new look is called the obsolescence stage.  Prices are low and people probably won't buy them.



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